Luxury Hotels and Spa Resorts
US and international resorts and hotels
Spas, no matter the season or the reason, whether you need to soothe your
soul or soothe your soles, you can treat your feet or do an overall overhaul
at a spa. Need to energize, revitalize, lose weight, de-stress or tone your
body to fit a new dress? Somewhere in the array of spa services you’ll find
a perfect match.
The bar is continuously being raised. Recent years of high volume
renovation and new hotel construction opened the door to new approaches in
luxury hotel design. Hotels must now offer a "lifestyle" shaped by
the fashion and commercialism of today's prosperity.
The W Hotels and the Ian Schrager's Hotels are two companies that have
embraced this concept. One of the hottest new innovations in the affordable
luxury segment to hit the hospitality industry in the last decade, boutique
hotels are typically small, intimate establishments. Heavy on style and unique
amenities, they often include king-sized beds piled high with billowy down
comforters and pillows, CD players, telephones and TVs in the bathroom, and
even spas in some of the metro locations.
While Schrager's hotels are chic, stylish and very successful, their appeal
is targeted more to a hip, affluent clientele. W, on the other hand, tries to
bridge the gap by being stylish as well as providing the businessperson with
the traditional requirements of meeting space and business centers.
If the opulent standards of name brands are important to you, the Four
Seasons and Ritz-Carlton flags once again dominate Travel & Leisure's list
of "World's Best" hotels. These luxury brands placed 22 and 14
hotels, respectively, on the magazine's top 100 list.
Roughly two-thirds of the hotels and resorts (including 17 Four Seasons and
12 Ritz-Carltons) are located in the United States or its territories -- a
record total. The remainder is scattered throughout Canada, Mexico, Europe,
Asia, and the Caribbean.
Independent hotels and resorts on the other hand continue to provide
special amenities and services sometimes not found at the name brand hotels.
At the Elan Hotel Modern in LA, each guestroom is handsomely appointed with a
complimentary assortment of thoughtful amenities you'd expect to pay extra
for, including an extensive video library, 200 thread count Egyptian Cotton
bedding and two phones with remote voice message pickup.
In Scottsdale, the Hotel Waterfront Ivy is not your typical "cookie
cutter" hotel either. Starbucks Coffee, cotton robes and natural bath
products are just a few of the in-room standard amenities.
The term "SPA" originated from the town of Spa, in eastern
Belgium, which featured a number of natural mineral springs. Discovered in the
14th century, the springs gradually gained a reputation for their healing
qualities. Today, "spa" is generally accepted to mean "of the
waters" and thus, refers to treatments that unite the body with water. Of
course, modern spas incorporate much more than hydrotherapy. Facials,
manicures, pedicures and massages are widely regarded as standard fare. At the
Velda Rose Resort Hotel & Spa, packages include accommodations, full body
massage and tickets to the Springs in Hot Springs, Arkansas, where the resort
is located.
According to the 2000 Spa Industry Survey conducted by
PricewaterhouseCoopers, 95 million Americans visited spas last year,
generating $5 billion in revenues. "As the general public has become
better educated about the importance of health and wellness, the spa facility
has emerged as a viable relaxation destination," says Margaret Byrnes,
spa director at the PGA National Resort & Spa in Palm Beach Gardens,
Florida. "This, in turn, has fueled the desire by travelers to
incorporate 'the spa experience' as an important component of both their
vacation and business trips.
Newer spas are enjoying similar success, says Julie Robinson, director of
the Elizabeth Arden Red Door Spa located within the recently opened Mystic
Marriott Hotel & Spa in Groton, Connecticut. In its first three months of
operation, the $2.5 million, 10,000-square-foot spa attracted nearly 4,000
visitors and exceeded budgeted figures by more than 90 percent.
Historically, spa operations were treated by management as similar to other
revenue departments like food and beverage or telephone. These departments
were simply perceived to be amenities needed to attract guests to the hotel.
As long as these departments broke even, or didn't lose too much money, their
ability to increase occupancy was deemed sufficient justification for their
existence. However, in recent years, hotel spas have followed the path of the
other operating departments and transformed from support facilities to profit
centers.
The Hilton Hawaiian Village Beach Resort & Spa in Honolulu recently
opened its Holistica Hawaii Health Center. Defined as a medically based center
that allows guests to take control of their health, it offers a range of
body-scanning services, as well as virtual colonographies, 3-D vascular
ultrasounds, and individualized nutrition, fitness, and lifestyle evaluations.
The Serenity Spa Hawaii is now open at the Outrigger Reef on the Beach as
well. The main 5,000-square-foot facility is comprised of a full array of
modern day spa services to pamper and rejuvenate its guests. Its "Golden
Touch" massage treatment helps those that want to achieve that Hawaiian
tan. It provides guests with maximum tanning while minimizing the potential
harmful affects of the tropical sun.
In the future, look for existing hotel spa operations to escalate in
number, while other establishments figure out a way to include some level of
spa facilities and services in their facilities. Already, we have seen almost
every large resort, convention, and casino hotel either build a spa facility
or contract with an operator of a "brand name" in the spa industry.
All hotels cannot afford to construct and operate a full spa operation.
However, some accommodations will need to be available either on-site or off.
For those hotels that currently operate spas, look to the dedicated
destination spa resorts to set the trends in the types of spa facilities and
services offered to guests. To some degree, the larger hotels will mimic these
operations.
hotels home page